The Book in Historical and Social Context
Study Cycle: 1
Lecturer(s): doc. dr. Vogrinčič Čepič Ana, prof. dr. Kovač Mihael
Definition of a book. Definition of authorship. Definition of publishing and book trade. Text production and distribution in Europe before invention of movable print. Reading in antiquiy and middle ages. Social and cultural context of Gutenberg's invention ov movable type. Transition from manuscript to print culture. Communication circuit of the book. Copyright law as regulating mechanism of book and information industry. Print and birth of imagined communities. Beginnings of information industry. Transition from intensive to extensive reading. Beginnigs of mass book markets in Europe and USA. Book as a status object of elites. Book as mass-market product. Beginnings of paperback book trade and development of book clubs. New reading platforms.